SportFactory
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It Is Official! The Sport Factory has been named a USA Triathlon Certified Performance Center

February Bonus-  Punch cards for six sessions of The Tues/Thurs Grind are now available at a discounted rate.  Team Members $60; Non Members $72. Come to class to purchase your punch card. 

Katie June Named USAT Junior Duathlete of the Year.We sat down with this rising star for a little Q&A about receiving this honor. 

11global Brings it Local!  Don't miss this first class event at The Ritz at Reynold's Plantation on May 22nd. Sport Factory athletes will receive a $20 discount registration code. 

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Teamsportfactory.com is live! Visit here for the latest Team Sport Factory news and updates.

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Frazier Cycling comes to Roswell!  The FC Roswell program is for junior cyclists of all levels, including beginners, and provides a safe and comfortable learning environment.

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NEW! Vasa Trainer and Ergometer Sessions
- A stronger upper body gives the triathlete a distinct advantage as it saves the legs for the bike and run splits

Strength Maintenance and Injury Prevention For Iron DistanceDid you know the incidence of injury while training for an Ironman event is as high as 90%!

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Quick Tips for Injury PreventionPhysical Therapist and Sport Factory Coach Jen Henry outlines some basic tips to avoid a season-ending injury.

Show Some Love!By nature, competitive athletes are a cut above the average Joe when it comes to setting high standards for ourselves. Let's keep the standards high without sacrificing a positive self image.

Death by Trainer! Avoid telling your buddies that you crashed on the trainer.  Pro Cycling Mechanic Curtis Henry outlines how to keep from getting rug-rash from an indoor crash.

Using the FITT Principle,you can get in shape or improve on your fitness.

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Proper Care of the Carbon Fiber BicycleBecause carbon composite is comprised of a fabric and epoxy matrix, its strength lies along the surface and is more susceptible to abrasive damage and cracking when abused or crashed.

The Injury Shuffle Once the athlete is healed, however, they will not always return to the same running form they had prior to being injured..

Power Training - Beware of the High Bar.Fitness is a slow process that requires patience, and it is important to understand that new power levels are not set every day, or week, and sometimes not even within a month.

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Whistle While You WorkWhistle while you work, or hum while you swim, to help establish consistent breathing.


Giant Trinity Advanced SL
Take a
sneak peakat the most aerodynamic bike on the planet

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Beat The HeatYou may be surprised that most of the chemical energy used for muscular contraction is lost as heat-- up to 90% at high intensities!

Using A Power Meter For Triathlon Pacing

The Frugal TriathleteI am often asked where the "best" or most effective place to invest in triathlon equipment lies.

More Training News

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Flax - The Miracle Seed

Power Muffins

To Salt or Not To Salt

Iron Deficiency and Athletes

Give Me Some Sugar

Sport Supplements- Let The Buyer Beware Choosing the right product is a slippery slope as sport nutrition can be highly individualized, and there are myriad of products available to the athlete.

Taking The Bar Exam While bars can be an excellent source of nutrition for people on the go, not all bars are created equal.   

Race Day Nutrition  It is that time again. Racing season is around the corner and of course the obvious nutrition question on everyone's mind is “What should I eat on race day for optimal performance?

The Hardest Way To Get Fast The athlete who comes out of this period lighter and leaner automatically starts the season at a tactical advantage.

Avoiding Endruance Athlete GI Distress

More Nutrition News

The Sport Factory • 720 Hembree Place, Suite C, Roswell, GA, 30075 (770) 602-5154
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