100 Wins The Sport Factory celebrates a monumental achievement-- 100 overall victories! 

TSF Welcomes Lauren Tomory to our coaching staff

Cross Country/Track Summer Session is now LIVE

NEW, GRIND BRICKS.  We have more options in The Grind than ever before

Join The Club!  Did you know that The Sport Factory Club Team is one of the best values in multi sport?  We have more resources than any team in Atlanta and beyond.

2010 Clinic Schedule is Posted!  This season we will feature a 6 part series kicking off with our FREE Tri Clinic  as well as an on going series of Video Swim Clinics  Coaches; earn CEU credits by attending select clinics

It Is Official! The Sport Factory has been named a USA Triathlon Certified Performance Center

SF Produces Two State TT Champs

Team Sport Factory Brings the Heat to Chattanooga

Gold is Golden in First Du

Team SF turns up the heat at IronGirl Atlanta

TSF Rocks the Rock N Roll Man in Macon

TSF Dominates 11 Global  Tracy Palmer was the dark horse for the amateur women, winning her first amateur title in only her second triathlon ever!

Featured Coach- Martha Handford  Some of the top off-road athletes in Atlanta have a secret that lies deep in the Canadian Rockies.

TSF Junior Accepted to West Point Military Academy

Kloner Returns to Gulf Coast  It was an act of random kindness that changed the course of Amy Kloner's career.

Ice, Heat, or Both? Ever wondered whether to use ICE or HEAT for your nagging or acute injury? There are certain factors to help you determine which of these thermal modalities to use, and if you follow the guidelines, you will reduce the risk of further injury or adverse effects.

Which Frame is for you?  The current bike market is flooded with frame material options, and can be an overwhelming process to navigate the myriad of choices.

Don't Think. Just Run!  During a hard effort, we often have negative thoughts that pop up in our heads. These thoughts, although very real, often have no basis in reality.

To Tape or Not to Tape -- That is the Question.  Besides looking cool (or maybe not), Dr. Sadri explains the therapeutic benefits of Kinesio Tape.

Are You a Wet Sponge? There are a great number of things that affect how much training volume a person can absorb 

Gear Review - Felt B16 With a total of eight variations in the carbon line, even the lowest price point has the same advanced design features...

The Magic Pill  Sport Factory Coach and elite athlete Amy Kloner would like to sell you a Magic Pill, guaranteed to lock in your best season ever!

Refining Body Balance in Open Water

The Ever Shifting Paradigm of TrainingIt takes a progressively more creative training process to address these limiters and squeeze more speed out of an already fast athlete...

More Training News

The Triathlete's Nutrition Plan: For Your Skin?

Practical Rules to Dietary Fitness

Ilana's 10 Best Sports Nutrition Tips  The Sport Factory's RD, Ilana Katz, lists out her top 10 most important sports nutrition tips for endurance athletes.

Nutrition Periodization  Your training changes with the seasons. So should your nutrition. 

Fat Loading: Does it Work?   Registered Dietitian Ilana Katz reviews the research on this tempting approach to race prep nutrition.

Flax - The Miracle Seed

Power Muffins

More Nutrition News