Twitter: @thesportfactory

The Sport Factory


Custom Coaching

Over 20 years experience developing athletes from beginner to professional

Athlete Testing

Establish baselines, set zones, and test the efficacy of your training.  Thousands of athletes have trusted our expertise

Expert Bike Fitting

SICI Certified fitter specializes in fit related over-use injuries

Recovery Lounge

A quiet place to recover faster; FREE to coached athletes and club team members


Speed and Agility Coaching

Quickness, speed, and agility are fundamentals for all sports.  Our coaches have helped hundreds of young athletes break through to new levels of performance.

Sport Specific Strength Training

Post-rehab, injury prevention, strength maintenance, or personal training we have over 20 years experience designing custom strength training programs.

Video Analysis

Swim, bike and run we impart detailed analysis of your economy and design a plan to address inefficiencies.


Rent Your Speed

Zipp race wheels, wetsuits, bike transport boxes, and more.

We Are Full Service

We are a full service performance center and the only USA Triathlon Certified Performance Center in Georgia.  As a top 25 SRAM direct dealer, Profile Design Institute of Speed dealer, and a Powertap Preferred dealer we have the gear you need for less.


Purchase quality gently used equipment or sell yours for cash!

Wheel Won't Be Beat

Zipp, Enve, Profile Design, Easton, Mavic and more.  Call 678-388-9835 for pricing and availability.

USA TRIATHLON certified performance center