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    <title>The Sport Factory</title>
      <link>http://thesportfactory.com/site/</link>
      <description>For Peak Performance</description>
      <pubDate>Mon, 30 Jan 2012 16:55:48 PST</pubDate>
      <language>en-us</language>
      <item>
        <title>The No-Nonsense Guide to Race Preparation </title>
        <link>http://thesportfactory.com/site/trainingnews/The_No_---Nonsense_Guide_to_Race_Preparation.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;If you are running a half or full marathon this fall,
 here is your no-nonsense guide to race preparation. &lt;/span&gt;</description>
        <pubDate>Fri, 31 Dec 2010 15:00:00 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/The_No_---Nonsense_Guide_to_Race_Preparation.shtml</guid>
      </item>
      <item>
        <title>Roadie or Tri-Geek? </title>
        <link>http://thesportfactory.com/site/trainingnews/Roadie_or_Tri-Geek.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Choosing between
a Road and a Tri bike is one of the more common questions I get from those that
are new to the sport or considering the jump into the Tri-lifestyle.&lt;span style=&quot;font-size: 10pt;&quot;&gt;&amp;nbsp; &lt;/span&gt;Ideally, you would really want one of each,
but that may not be in the budget.&lt;span style=&quot;font-size: 10pt;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;br /&gt;
	&lt;/span&gt;</description>
        <pubDate>Fri, 10 Dec 2010 18:06:43 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Roadie_or_Tri-Geek.shtml</guid>
      </item>
      <item>
        <title>Utilizing Team Dynamics for Individual Performance</title>
        <link>http://thesportfactory.com/site/trainingnews/Utilizing_Team_Dynamics_for_Individual_Performance.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;...And if incorporated too frequently, it 
may then leave the athlete chronically over reached and in some cases 
over trained. Why would any athlete or coach incorporate this type of 
training? Because it can be a powerful tool if used skillfully and 
prescriptively.&lt;/span&gt;</description>
        <pubDate>Fri, 10 Dec 2010 14:43:46 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Utilizing_Team_Dynamics_for_Individual_Performance.shtml</guid>
      </item>
      <item>
        <title>Clincher vs. Tubular:  The Inevitable Race Wheel Tire Debate</title>
        <link>http://thesportfactory.com/site/trainingnews/Clincher_vs_Tubular_The_Inevitable_Race_Wheel_Tire_Debate.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt; font-family: Verdana;&quot;&gt;&lt;span style=&quot;font-family: Verdana;&quot;&gt;So,
you’re thinking about dropping some coin on a new set of race wheels
for next season and you’re starting to get lost in the options.&amp;nbsp; Do you
go with tubular tires or clinchers? &lt;br /&gt;
		
		&lt;/span&gt;&lt;/span&gt;</description>
        <pubDate>Tue, 07 Dec 2010 22:55:40 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Clincher_vs_Tubular_The_Inevitable_Race_Wheel_Tire_Debate.shtml</guid>
      </item>
      <item>
        <title>The Jury is Still Out Regarding Shoe Type</title>
        <link>http://thesportfactory.com/site/trainingnews/The_Jury_is_Still_Out_Regarding_Shoe_Type.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;
	&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;


&lt;p class=&quot;MsoNormal&quot; style=&quot;font-family: Verdana;&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Interestingly, a few studies have been published recently arguing
that there is no statistical proof that the shoe type matters.&lt;/span&gt;&lt;/p&gt;</description>
        <pubDate>Mon, 06 Dec 2010 11:16:04 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/The_Jury_is_Still_Out_Regarding_Shoe_Type.shtml</guid>
      </item>
      <item>
        <title>How Poor Swim Mechanics Can Lead to Injury</title>
        <link>http://thesportfactory.com/site/trainingnews/How_Poor_Swim_Mechanics_Can_Lead_to_Injury.shtml</link>
        <category>Training News</category>
        <description></description>
        <pubDate>Mon, 06 Dec 2010 10:13:44 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/How_Poor_Swim_Mechanics_Can_Lead_to_Injury.shtml</guid>
      </item>
      <item>
        <title>Secrets to Swimming FAST</title>
        <link>http://thesportfactory.com/site/trainingnews/Secrets_to_Swimming_FAST.shtml</link>
        <category>Training News</category>
        <description></description>
        <pubDate>Mon, 15 Nov 2010 09:55:22 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Secrets_to_Swimming_FAST.shtml</guid>
      </item>
      <item>
        <title>Mental training: The Neglected Discipline of Endurance Sports</title>
        <link>http://thesportfactory.com/site/trainingnews/Mental_training_The_Neglected_Discipline_of_Endurance_Sports.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Many of us neglect one of the most important parts of being an endurance athlete—mental training.&lt;/span&gt;</description>
        <pubDate>Tue, 09 Nov 2010 23:15:47 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Mental_training_The_Neglected_Discipline_of_Endurance_Sports.shtml</guid>
      </item>
      <item>
        <title>Introducing Your Child to Triathlon</title>
        <link>http://thesportfactory.com/site/trainingnews/Introducing_Your_Child_to_Triathlon.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Compared to traditional sports, triathlon is the new kid on the block.&amp;nbsp; Participation in a youth event represents some new and perhaps unique challenges for the youth triathlete and parent alike.&lt;/span&gt;</description>
        <pubDate>Mon, 08 Nov 2010 11:38:28 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Introducing_Your_Child_to_Triathlon.shtml</guid>
      </item>
      <item>
        <title>Does the Shoe Fit?</title>
        <link>http://thesportfactory.com/site/trainingnews/Does_the_Shoe_Fit.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;span style=&quot;font-weight: bold; font-size: 10pt;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;A common question we are asked on a daily basis from our athletes is: “What type of shoe should I wear to avoid injuries?”&lt;/span&gt;&lt;/span&gt;</description>
        <pubDate>Thu, 04 Nov 2010 20:05:00 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Does_the_Shoe_Fit.shtml</guid>
      </item>
      <item>
        <title>Bicycle Corrosion: Get the Facts</title>
        <link>http://thesportfactory.com/site/trainingnews/Bicycle_Corrosion_The.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Regardless of what kind of frame you 
have, or how nice your components are, corrosion is the number one 
killer of bikes and components.&lt;/span&gt;</description>
        <pubDate>Sat, 09 Oct 2010 00:14:43 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Bicycle_Corrosion_The.shtml</guid>
      </item>
      <item>
        <title>Field Testing vs Clinical Testing</title>
        <link>http://thesportfactory.com/site/trainingnews/Field_Testing_vs_Clinical_Testing.shtml</link>
        <category>Training News</category>
        <description></description>
        <pubDate>Tue, 28 Sep 2010 15:41:06 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Field_Testing_vs_Clinical_Testing.shtml</guid>
      </item>
      <item>
        <title>Heat-Stress Disorders and Exercise</title>
        <link>http://thesportfactory.com/site/trainingnews/Heat-Stress_Disorders_and_Exercise.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Exercise induced heat illness is a 
serious, and at times fatal, health risk facing athletes who train or 
compete during warmer times of the year.&lt;/span&gt;</description>
        <pubDate>Sun, 12 Sep 2010 09:09:03 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Heat-Stress_Disorders_and_Exercise.shtml</guid>
      </item>
      <item>
        <title>Three Keys to Running Faster</title>
        <link>http://thesportfactory.com/site/trainingnews/Three_Keys_to_Running_Faster.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;FONT-SIZE: 10pt&quot;&gt;The faster you become, the harder it is to become faster.&amp;nbsp; Here are a few tips for breaking through those running plateaus that are not related to fitness, but rather to structure of training and economy.&lt;/span&gt;</description>
        <pubDate>Sun, 05 Sep 2010 21:18:54 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Three_Keys_to_Running_Faster.shtml</guid>
      </item>
      <item>
        <title>A Holistic Approach to Coaching</title>
        <link>http://thesportfactory.com/site/trainingnews/A_Holistic_Approach_to_Coaching.shtml</link>
        <category>Training News</category>
        <description></description>
        <pubDate>Fri, 27 Aug 2010 17:10:01 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/A_Holistic_Approach_to_Coaching.shtml</guid>
      </item>
      <item>
        <title>Treadmill Tool Box</title>
        <link>http://thesportfactory.com/site/trainingnews/Treadmill_Tool_Box.shtml</link>
        <category>Training News</category>
        <description></description>
        <pubDate>Mon, 09 Aug 2010 10:15:27 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Treadmill_Tool_Box.shtml</guid>
      </item>
      <item>
        <title>Side Stitch: Reasons and Solutions</title>
        <link>http://thesportfactory.com/site/trainingnews/Side_Stitch_Reasons_and_Solutions.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Many athletes, especially runners, are 
all too familiar with the pain that sometimes appears around the lower 
rib cage or side of the abdomen during an otherwise perfectly fine bout 
of exercise. &lt;/span&gt;&lt;br /&gt;
	
	&lt;/span&gt;</description>
        <pubDate>Sat, 07 Aug 2010 20:58:27 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Side_Stitch_Reasons_and_Solutions.shtml</guid>
      </item>
      <item>
        <title>Running Mechanics, Part I</title>
        <link>http://thesportfactory.com/site/trainingnews/Running_Mechanics.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Proper 
running mechanics are vital to improving speed while simultaneously 
reducing effort. &lt;/span&gt;&lt;/span&gt;



</description>
        <pubDate>Sun, 25 Jul 2010 18:36:25 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Running_Mechanics.shtml</guid>
      </item>
      <item>
        <title>Ice, Heat or Both?</title>
        <link>http://thesportfactory.com/site/trainingnews/Ice_Heat_or_Both.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Our patients often ask us whether they 
should use ice or heat for their particular conditions.&amp;nbsp; There are 
certain factors to help you determine which of these thermal modalities 
to use, and if you follow the guidelines, you will reduce the risk of 
further injury or adverse effects. &lt;/span&gt;</description>
        <pubDate>Thu, 01 Jul 2010 22:50:24 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Ice_Heat_or_Both.shtml</guid>
      </item>
      <item>
        <title>Local Running Race Calendar</title>
        <link>http://thesportfactory.com/site/trainingnews/Local_Running_Race_Calendar.shtml</link>
        <category>Training News</category>
        <description>&lt;span style=&quot;font-size: 10pt;&quot;&gt;Whether you specialize in running, triathlon, or duathlon, a fun and easy way to re-vamp your training is to 
get some local running races on your calendar!&lt;/span&gt;</description>
        <pubDate>Wed, 16 Jun 2010 22:39:03 PST</pubDate>
        <guid isPermaLink="true">http://thesportfactory.com/site/trainingnews/Local_Running_Race_Calendar.shtml</guid>
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